What is Marketed

What is Marketed

What is Marketed:

Marketers market 10 main types of entities:

Goods:

Physical goods constitute the bulk of most countries' production and marketing efforts.

Services:

As nation's economies develops, a growing proportion of their activities focuses on the production of services. Services include the work of hotels, airlines, car rental firms, barbers and beauticians, maintenance and repair people, and accountants, bankers, lawyers, engineers, doctors, software programmers and management consultants. Many market offerings mix goods and services as a fast-food meal.

Events:

Marketers promote time-based events, such as major trade shows, artistic performances, and company anniversaries.

Experiences:

By orchestrating several services and goods, a firm can create, stage, and market experiences.There is also a market for customized experiences, such as a week a holiday resort with fun filled programmes and games, or rock climbing event.

Persons:

Artists, musicians, CEO's, physicians, high-profile lawyers and financiers and other professional all get help from celebrity markets. Some people have done a masterful job of marketing themselves-David Beckham,Oprah Winfrey, and the Rolling Stones, Management consultant Tom peters, a master at self-branding , has advised each person to become a brand.

Places:

Cities, states, regions, and whole nations compete to place marketers include economic development specialists, real advertising and public relations agencies.

Properties:

Properties are intangible right of ownership to either real property or financial property .They are bought and sold, and these exchanges require marketing.Real estate agents work for property owners or sellers, or they buy and sell residential or commercial real estate.Investment companies and bank market securities to both institutional and individual investors.

Organizations:

Organizations work to build a strong, favorable, and unique image in the minds of their target public's. Universities, museums, performing arts organizations, corporations, and non-profits all use marketing to boost their public images and computer for audiences and funds.

Information:

The production, packing, and distribution of information are major industries.Information is essentially what books,schools, and universities produce, market, and distribute at a price to parents, students, and communities.

Ideas:

Every market offering includes a basic idea. Products and services are platforms for delivering some idea or benefit Social marketers are busy promoting such ideas  as Friends Don't Let.

Market places,Market spaces and Meta markets:

The marketplace is physical, such as a store you shop in; the market space is digital, as when you shop on the Internet. Meta markets are the result of marketers packaging a system that simplifies carrying out these related product/service activities. The automobile meta market consists of automobile manufacturers, new and used car dealers, financing companies, insurance companies ,mechanics, spare parts dealers, service shops, auto magazines, classified auto ads in newspapers and auto site on the Internet.

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