Eight demand states are possible

Eight demand states are possible

Eight demand states are possible:

1.Negative demand:
Consumers dislike the product and may even pay to avoid it.

2.Nonexistent demand:
Consumers may be unaware of or uninterested in the product.

3.Latent demand:
Consumers may share a stare a strong need that cannot be satisfied by an existing product.

4.Declining demand:
Consumers begin to buy the product less frequently or not at all.

5.Irregular demand:
Consumer purchases vary on a seasonal, monthly,weekly,daily or even hourly basis.

6.Full demand:
Consumers are adequately buying all products put into the marketplace.

7.Overfull demand:
More consumers would like to buy the product than can be satisfied.

8.Unwholesome demand:
Consumers may be attracted to products that have undesirable social consequences.

In each case, marketers must identify the underlying cause of the demand state and determine a plan of action to shift demand to a more desired state.

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