Competition:
Competition includes all the actual and potential rival offerings and substitutes a buyer might consider.
Marketing Environment:
The marketing environment consists of the task environment and the broad environment .The task environment includes the actors engaged in producing,distributing, and promoting the offering.these are the company,suppliers,distributors, dealers and target customer.In the supplier group are material suppliers and service suppliers,such as marketing research agencies, advertising agencies, banking and insurance companies, transportation companies and telecommunications companies. Distributors and dealers include agents, brokers, manufacturer representatives, and other who facilitate finding and selling to customers. The broad environment consists of six components:demographic environment , economic environment, social-cultural environment , and political-legal environment.Marketers must pay close attention to the trends and developments in these and adjust their marketing strategies as needed.New opportunities are constantly emerging that await the right marketing savvy and ingenuity.here are two good examples.
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