Evolution of Earlier Marketing Ideas:
The production Concept:
The production Concept is one of the oldest concepts in business.It holds that consumers prefer products that are widely available and in expensive. Managers of production-oriented business
concentrate on achieving high production efficiency, low costs and mass distribution.This orientation makes sense in developing countries such as china, where the largest PC manufacturer,Legend , and domestic appliances giant Hair take advantage of the country's here and inexpensive labor pool to dominate the market.Marketers also use the production concept when they want to expand the market.
The production concept proposes that consumes favor products offering the most quality,performance,or innovative features.However,managers are sometimes caught in with great sentimental attachment with their products.They might commit the "better-mousetrap"fallacy,believing a better product will by itself lead people to beat a path to their door.A new or improved product will not necessarily be successful unless it is priced,distributed,advertised and sold properly.
The Selling Concept:
The selling concept holds that consumers and businesses,if left alone,will not buy enough of the organization's products.it is practiced most aggressively with unsought goods-goods buyers do
not normally think of buying such as insurance and when firms with overcapacity aim to sell what they make,rather than make the market wants.
The Marketing Concept:
The marketing concept emerged in the mid -1950's, as a customer-centered , sense -and -respond philosophy.The jobs is to find not the right customers for your your your products, but the right products for your customers.The marketing concept holds that the key to achieving organizational goals is being more effective than competitors in creating, delivering, and communicating superior customer value to your target markets. As per Harvard's Theodore Levitt. Selling focuses on the needs of the seller;marketing on the needs of the buyer selling is preoccupied with the seller's need to convert his product into cash;marketing with the idea of satisfying the needs of the customer by means of the product and the whole cluster of things associated with creating, delivering,and finally consuming it.
The Holistic Marketing Concept:
The holistic marketing concept is based on the development, design, and implementation of marketing programs, proceeds, and activities that recognize their breadth and inter dependencies. Holistic marking acknowledges that everything's matters in , marketing and that a broad, integrated perspective is often necessary.
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