Marketing is too often Confused with Selling:
"Marketing is not the art of finding clever ways to dispose of what you make.Marketing is the art of creating genuine customer value.It is the art of helping your customers become better off.The marketer's watchwords are quality,service,and value."Marketing and selling are almost opposites. Selling starts only when you have a product.Marketing starts before a product exists.Marketing determines how to launch,price,distribute,and promote your products/service offerings to the marketplace. Marketing also decides if and when to end an offering.All said,marketing is not a short-term selling effort but a long-term investment effort.When marketing is done well,it occurs before the company makes any product or enters any market;and it continues long after the sale. Peter Drucker held that "the aim of marketing is to make selling superfluous."
Marketing is:
.Identifies appropriate prospects
.Effectively communicates image and capabilities of the firm
.Creates awareness of,and emphasizes an appeal-a differentiation factor-about the firm
.Perfects customer service
.Requests feedback from clients on a regular basis
.Anticipates and meets needs Marketing often necessitates cultural changes at every level in the firm
Selling is:
.Proactive seeking of prospects
.Interacting to qualify prospects
.Effective acknowledgment of the prospect's concerns
.Closing the sale-getting hired
.Following up and staying in contact when not hired Successful sellers use active listening skills and demonstrate the ability to meet the prospect's needs by conveying competence and/or excellence-a product of marketing:therefore,they feel obligated to meet these expectations and to follow through impeccably.As with marketers,successful sellers also create positive moments of truth,even if the firms is not hired,by representing the firms well.
Marketing:
.Marketing starts before decision of production
.Marketing is a total system and selling is one of its part
.Marketing is a long term process
Selling:
.Selling starts after decision of production
.Selling is the transfer of ownership
.Selling is a snort term process marketing and sales overlap slightly,and depend on each other,but they are distinctly different.
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