MARKETING

Marketing Mix: Introduction: The marketing mix is a business tool used in marketing and by the marketing professionals.The marketing...

The Micro -Environment: The micro-environment is made up of factors that impact closely on the organization, and typically consists...

Marketing Environment: Introduction: No business operates in a vacuum; any organization is surrounded by laws and liabilities, p...

Marketing is too often Confused with Selling: "Marketing is not the art of finding clever ways to dispose of what you make.Marketin...

Relationship Marketing: Relationship marketing aims to build mutually satisfying long-term relationships with key constituents in ...

Evolution of Earlier Marketing Ideas: The production Concept: The production Concept is one of the oldest concepts in business.It ho...

Competition: Competition includes all the actual and potential rival offerings and substitutes a buyer might consider. Marketing Envir...

Value and Satisfaction: The buyer chooses the offerings the or she perceives to deliver the most value, the sum of the tangible and in...

Core Marketing Concepts: Needs,Wants,and Demands: Needs are basic human requirements such as for air, food, water, clothing and sh...

What is Marketed: Marketers market 10 main types of entities: Goods: Physical goods constitute the bulk of most countries'...

Markets: Traditionally , a market was a physical place where buyers and sells gathered to buy and sell goods.Economists describe a m...

Eight demand states are possible: 1.Negative demand: Consumers dislike the product and may even pay to avoid it. 2.Nonexiste...

Functions of Exchange: This includes buying, assembling and selling. Functions of physical supply: Includes transportation, stor...

American Marketing Association: Defines marketing as Marketing is the process of planning and executing the conception ,pricing, pro...