Marketing Mix: Introduction: The marketing mix is a business tool used in marketing and by the marketing professionals.The marketing...
Read More
The Micro -Environment
The Micro -Environment: The micro-environment is made up of factors that impact closely on the organization, and typically consists...
Read More
Marketing Environment
Marketing Environment: Introduction: No business operates in a vacuum; any organization is surrounded by laws and liabilities, p...
Read More
Marketing is too often Confused with Selling
Marketing is too often Confused with Selling: "Marketing is not the art of finding clever ways to dispose of what you make.Marketin...
Read More
Relationship Marketing
Relationship Marketing: Relationship marketing aims to build mutually satisfying long-term relationships with key constituents in ...
Read More
Evolution of Earlier Marketing Ideas
Evolution of Earlier Marketing Ideas: The production Concept: The production Concept is one of the oldest concepts in business.It ho...
Read More
Competition
Competition: Competition includes all the actual and potential rival offerings and substitutes a buyer might consider. Marketing Envir...
Read More
Subscribe to:
Posts
(
Atom
)